1 Responsiveness
A responsive website design across different channels is a must in every business. However, nowadays, most people browse on their mobile phones, making it crucial to develop a layout that adapts to the size and screen type.
Prospects and buyers should not need to zoom in to see the items; everything should align smoothly and quickly open. Moreover, the channels should be linked correctly, allowing people to switch directly from browsing the website on the PC to opening it on mobile phones.
2 Intuitive Navigation
A website must be easy to navigate, or your customers will leave. Remove all distractions and unnecessary elements that deter people from seeing your items and services and browsing swiftly.
Here’s how you can make it easier for visitors to navigate your site:
- Fast-loading speed.
- Interlinked related items and services and relevant pages.
- Ensure that the content aligns with the message you aim to convey.
- Use concise and clear listings for items and services.
- A search function that leads to relevant results.
- A mobile-friendly website.
There should not be a single moment your customers start thinking your site is confusing or makes no sense. Simplify their buyer’s journey by using good prompts and links to take them from one stop to another.
3 Product Segmentation
Many eCommerce businesses have multiple item types, making it essential to create distinctive listing areas and separate them in a meaningful way. The content you add should also be specific to each category.
The easiest way to arrange it accurately is to think of your business as a shopping mall. Different items will appeal to different customers.
Hence, you must organize them accurately and coherently. Otherwise, they might think you wasted their time or leave due to not finding information about the things they’ve been searching for.
Once they finalize their purchase, you can suggest similar items they might like based on their past buying patterns. However, these recommendations shouldn’t be overwhelming or aggressive.
4. Descriptive and Concise Descriptions
Compelling item descriptions are a subtle combination of art and science. – You must provide information and details about what they’re interested in and considering buying.
But avoid a forceful salesy approach and opt for a more lively and descriptive narrative. Include the key features and benefits and use concise and easy-to-understand language, as well as bullet points.
These descriptions should be captivating and informative descriptions of your brand. However, remember that you should also SEO-optimize your texts, making them more likely to appear in the SERPS.
5. High-Quality Images and Videos
Relevant and quality images and videos are a must in the eCommerce business, as people rightfully expect to see from different angles what they’re buying. But you should also include variety to help them understand how something would look on them or whether an item has multiple uses.
For instance, you can use several models to demonstrate how your clothing items look on different body types. Plus, you can use videos to show how it looks in action.
6. Seamless Checkout
Regardless of your brand’s quality, customers will leave the shopping cart if the checkout process is overly lengthy, complex, or demands unnecessary information. If you require sensitive data that most websites don’t, that will raise suspicions and push buyers not to feel safe finishing the purchase process.
Minimize the number of necessary steps and only ask for relevant info. Streamline this step as much as possible to avoid losing clients.
7. Descriptive and Concise Descriptions
Be transparent about the shipping costs and delivery times and highlight them before the checkout. This phase should require no more than two pages to complete the final step, and you should offer different payment methods, such as PayPal and digital wallets.
